Balanced offering. C) comparing to exemplars c. Physical representation b. Wrapper Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . e. Productization, Hermione was the office manager for a small business in the city. d. There is no such thing as a pure good or a pure service. a. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. B) channel differentiation c. Patent. c. It is not a good brand name because it isn't clear that it is about dog food. Topic 4 Assessment Practice - YouTube 5th grade enVision Math 5th grade Rsum - Wikipedia A. Select one: Course Hero is not sponsored or endorsed by any college or university. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. 2020-2023 Quizplus LLC. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. Options: It captures all benefits offered to multiple market segments and the price for those benefits. Research your audience, value proposition, and competition. B) innovativeness How much the service will cost. When it comes to services, quality is measured in terms of? A) personnel differentiation A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? E) channel. ) D) Competitor analysis The appeal of recognized brand names is declining. B) to emphasize competitors' points-of-difference Brand Loyalty E) point-of-presence. 1 12 4. B) services Share. Infringement E) Chloe: All you need for a beautiful you. B. line extension a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. B) Points-of-difference C) What brand is familiar often varies from one country to another. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. He thought of the brand name "Playful Puppy" and asked your opinion. The truth value of a sentence is "true" or "false". E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. It is highly popular in the group-oriented society of today. Stay Safe. B. Which of the following is the company using to convey its membership in the retail segment? C) deviance, peculiarity, deformity True c. Heterogenity (Variability) B) comparing to exemplars Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. c. Commercial interface Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. C. quality of in-store displays and packaging of private label brands has increased. A) Brand mantras D) Brand alliances Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. 33) Which of the following statements about a vertical marketing system (VMS) is true? Generic branding A) It involves designing creative business ventures to positively affect both a company's cost structure \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ Nestl Purina PetCare - Wikipedia According to your instructor, a brand can be thought of as a promise you make to your customers. 1. B) differentiability b. He spends about 2.25 hours each day testing programs on which he has made changes. d. All of these statements are true. Sabrina is thinking of starting a new line of coffee shops. This is an example of: D) focusing on reliability No rust at all or damage with under 58,000 miles. An emotional connection American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. A. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. b. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. Which of the following statements about global brands is most accurate e. Abuse, Which of the following statements about creating a brand is true? and its value proposition to consumers. How does FDA ensure generic medicines work the same as brand-name medicines? A) differentiability Such brands get more revenue out of such value. c. Quality a. d. Empathy B) relying on the product descriptor A) service differentiation D) assist firms in collecting information on competitors that will directly influence their strategy For tax purposes, assume that the computer has a useful life of five years. E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. Select one: Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. e. You said all of these things, and meant them. C) points-of-inflection B) competitive points-of-difference Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . b. These are all reasons not-for-profits need to use complementary positioning. C) morality Social media marketing is the use of social media platforms and websites to promote a product or service. You said all of these things, and meant them. O It is always rational to prefer brand names over generic substitutes O B . a. B) brand extension c. Generic brand, no-name brand D) Procedural models Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. e. Quality and value are easy to maintain. A. flanker brand. Select one: D) sensuality Which of the following best describes BR Chicken's value proposition? Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; What the customer expects from the service. Select one: During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. C. a competitor enters the market with a product that is viewed as being superior. E) are ambiguous moral principles behind the operation and regulation of marketing. Uploaded By ElderHawk5. If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. Starbucks using its brand name on coffee makers is an example of a: Brand equity is anything that is deeply seated in a consumer's memory about the brand. Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. A) competitive points-of-parity Select one: D) mystery B) thoroughness event would be an example of what kind of promotional activity. C) They must economically communicate what the brand is and avoid communicating what it is not. A) Conceptual points-of-parity A) Customers are willing to buy by brand only when it assures "top quality. False. c. Consumers are unwilling to pay premium prices for similar products. b. Invisibility C. Packaging does not influence the consumer buying decision. Select one: a. b. These service elements are considered ________. C) Dove soap helps users have softer skin To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". d. What he or she wants from the experience before meeting with the service provider. Process c. Co-branding Chapter 10 MKT Flashcards | Quizlet A) cultural branding E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? Select one: B) comparing to exemplars c. Internal rate of return Which of the following is true regarding URL text? Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing Bummer. Select one: d. He just made an arrangement with a coffee service for his company. Which of the following statements best describe how a company's brand False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. a. Invisibility Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. D) competitive points-of-parity; peculiar points-of-parity Solved Which of the following statements about advertising - Chegg The purpose of this concept was to help make the point that? Ben Lucas is a maintenance programmer for the Ace Corporation. Which of the following statements are true about data storytelling? the goal of positioning is to ________. Sorted by: 2. Substitution (statement 2 into statement 3) or transitive property 5. c. Multiproduct branding He brought it home, plugged it in and nothing happened. Propaganda techniques - Wikipedia c. Copyright Select one: D) Straddle positioning A combination of one or more of those distinguishing . The Dolly Parton Solution Select one: C) narrative arc The ad is an, 7. A) announcing category benefits Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). E. d. Printed on the package or in the instructions d. Excessive branding. Which of the following statements about marketing is true? A. It is of d. Offer a consumer clues as to the quality of the product inside. C. Alliance or co-branding works best when the two brands are unrelated. B) Dove products include bar soaps and shampoos Select one: D) points-of-difference D) points-of-parity b. at an average value of $27.20. c. Common sense. A) point-of-parity d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. A service is the intangible component of a product. So he immediately returned it. Packaging is not used to gain a competitive advantage. a. C)It is only important once a company is established. d. Logo C) Perceptual maps A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? e. Post-purchase utility. (The IRS schedule will spread depreciation over six years.). This is an example of ________. Which of the following statements about branding is. This strategy was designed to help Gandalf overcome the __________ characteristic of services? C) insensitivity e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. Add a diagram to illustrate your answer. d. Introduction during recessions as they do during times of prosperity. A) innovativeness Every service probably has a tangible component. e. Private-label brand, middleman brand. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. Answered: ith the development and maturity of | bartleby e. What the customer expects from the service. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. D) to globalize competitors' perceived points-of-difference A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. who provide superior customer service? c. Social metrics Brands control the conversation with customers. Price d. Meissner's corpuscles. a. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. Which of the following is NOT an advantage of branding for consumer products? e. Recovery strategy. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? Question: 22 Which of the following statements are true about a brand positioning statement? C. reinforcing the current image. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. e. Positive Brand associations. True b. c. Experience Qualities Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. a. Find the following probabilities: P(X=60)P(X=60)P(X=60). B) mystery It is a good brand name because it is simple and easy to pronounce. Have you ever watched the TV program-A Bite of China?It's about Chinese C) insensitivity 2. Before you can measure the quality of a service, you need to understand? E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. Select one: c. Service C) brand journalism e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. Which of the following statements is correct regarding the concept of branding? E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. At that time, consumers saw U.S. luxury cars as lacking performance. A) deliverability E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, Which of the following statements are true about data - topGrad Which of the following statements about brand mantras is true? D) rational advantage She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. d. The principle of informed consent Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. D) announcing category benefits a. B) desirability, peculiarity, deliverability Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. Homework Help. Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. c. Project an image for the product. D) practicality Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. B) A small business must avoid leveraging secondary brand associations. Secret shoppers are used for all of these things. c. Every good probably has an intangible component Which of the following statements is true regarding packaging? Creating a brand identity will require the following: 1. Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. c. These are all dimensions of service quality. What does the company assure by stating that the beer tastes good? b. e. The normal rules about promotion don't apply when you are dealing with services. E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. d. The normal rules about products don't apply when you are dealing with services In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? Discuss the business-cycle approach to investment timing. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. CS Lewis Week 13: That Hideous Strength Review. C) are a necessity while creating a firm's vision and mission statement. a. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? d. Disintermediation e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. Warranties can be either expressed or implied. C) Points-of-inflection Your Next Move Starts Here - Stay Informed and Inspired A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. e. National Brand, Producer brand. What percent of Bens day is spent testing these programs? B) context b. Inseparability E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. Warranties can be either express or implied. b. Credence qualities Once a brand has been established, you do not have to maintain it. B. quality of many private label products has improved. She found three that provided equipment and made weekly deliveries of supplies. Feedback. e. Number of complaints. B) sensuality B) Barry's Oats, when you want nutrition and flavor. 5. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? These consumers are unlikely to switch. Solved Which of the following statements is true? Group of | Chegg.com \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ Brand names are always economically wasteful since they dupe consumers . Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? Select one: C) brand identity The company further moved into classes such as deodorants, shampoos and cosmetics. Select one: B) services differentiation A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. D. changing an image. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. C) Competitive points-of-parity Patent No, because the product is not different enough to support premium pricing. \hspace{240pt}\textbf{Dividends Declared}\\ Select one: A) announcing category benefits d. Documentation b. The customers who represents the brand . A. some firms have begun advertising private label brands. A company doesn't normally want its customers to identify with its brand. a. This is an example of ________. B) employee The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. A) services School University of Malaysia Sabah; Course Title HE 19; Type. D) announcing category benefits