They cant get themselves to believe that their governments or doctors or the news people on TV would ever lie to them. etc.not racism, but facts that prove their babble crap are myths If I were to judge America from its advertising I would believe 90% of its population was black, and that white females could only be in relationships with black males and white males dont exist. I could give hundreds of examples, but a couple of recent examples jump to mind. Also annoying are the interracial couples. This seems like an attack on God and the Bible, and without gender dysphoria, the idea of choosing what gender I feel like being for fun seems childish, confusing, and narcissistic most of all. Thank goodness somebody voiced what I have been thinking for days. And the victim mindset is poisoning our culture as we make the very creator of our stable lifehard working men, the villain. Theyre just trying to make them appear as white families. I thought I was a horrible person for even slightly thinking or feeling frustrated with what Im seeing. I love how she justifies her paycheck. Dont make assumptions about your audience. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. And if it is repartitions for the past where 100% of posters were white, remember as recently as the 1980s this country was 82%+ white. Hi, James! It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. Its all getting lame and predictable. On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. Any day, science will enable a human to have a litter of kittens. GET THE HELL OUT OF HERE!! Rob, you have started a firestorm with this subject. An example. As this was for all intents and purposes a manufactured generation raised on Disney Cumbaya, Sesame Street, anti-white propaganda, blatant feminism, rap and hip-hop culture, they have turned out precisely as intended. Its fine to be neutral. For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. Be careful when reading that research study. Amazing. Read Fahrenheit 454 and get a prophetic view of this, complete with prophesies of cancel culture and disinformation control, as well as the complete dumbing down of the population the parlor room entertainment wall i.e., TV shows of complete idiocy. Unfortunately, it will probably take a violent upheaval to reverse everything. Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. https://en.wikipedia.org/wiki/Father I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. But what I was trying to say was that I was getting disturbed by not only the minimization of white people in advertising but also the (excuse my language) pussification of the masculine American male, but grown men and boys. Same could be said about Trump supporters or super Libs or gays or > insert whatever group. Another reader mentioned something similar. And based themselves within Columbia University in NY. NFL merchandise commercials show virtually no whites in their merchandise ads, yet TV live shots of stadium crowds are almost entirely white audiences. Because all they want is welfare. The sad truth is, the spectre of slavery in Americas past is now merely a convenient tool used by one political party to drive a wedge between black people and white people. Being Educated as much as possible. He seemed like a great person, but his take on women in business wasnt resounding, to say the least! Levin is probably the smartest, most observant, most literate social/political commentator out there. There are those of us on the left who are also fed up with the not so veiled attempt by the Uber-left to vilify and demonize white males. Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. Its so insulting to reality. The problem isnt that white people arent represented in TV commercials, Kathy its that advertisers are over-, under-, or misrepresenting pretty much everyone. While I agree with the blogger on many of his points (especially the way ads portray whites as dumb and in need of people of color to survive in America), I read an article that stated Hollywood and Networks (most notably, CBS) are required to hire 50% of the minority applicants in order to push their social agenda. As a white person, and proud of it, my race and history is being erased. Actually, several months back I was composing an email to you on just this very subject, but never hit the Send button. Im getting sick of TV in general. Im thankful my husband is sometimes rough and insensitive at times about whats going on in the world. Its just where we are. Im waiting to see when the Sound of Music turns black and Maria Von Trapp evokes a black rapper. If your employees represent different genders, ages, races, political beliefs, ethnicities, physical abilities, sexual orientations and so on, your campaigns will be authentic without even trying. No, I suggest you do a web search to find what you are looking for. Agreed, Dave. unless he is placed beside a Nubian Goddess as his love interest or something. Thats right we cant. This is mostly what the alien sees on tv, so it must be true. Everything is going crazy, and much like in astrophysics, whenever you think you have everything figured out, 50 new questions come up. They act like its a miracle parading around a normal black person like normal black people are very few. It should be noted that a new diversity index in the Census has some claiming that white people are undercounted.). As society becomes more focused on diversity, audiences expect to see that diversity reflected in marketing and ad campaigns. The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. Thanks for reading and taking the time to share your experiences and examples. Thats the crux of it, isnt it, Vi? Do not lie, do not cheat, and do not steal from anybody or anything. Audiences know when the minority struggle and sentiment is being simply preached but not practiced by the creative team. I am so sick and tired of seeing that one race on TV all day!! You should have a problem. It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. Teaching that erotic lust and egoism is the highest achievement of mankind. As soon as they get a position of power (hiring, for example), they do exactly what actual racists do: hire their own, pick their own, empower their own. A bleakness akin to socialism. Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. 100% agree with your perspective. There was an exception made for John Wayne and Errol Flynn but some of it had to do with a desire by Hollywood to promote the war. I have boycotted every company pushing the propaganda. Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. 1. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. colorful. 3. Up or down, it seems to vary in concert with social signals sent by Facebook, the autocratic, data-collecting platform that has several times blocked my ads promoting this blog post and restricted my account for hate speech.. And we have not noticed it and allowed it to happen!! Its complete nonsense. All White men are portrayed as stupid, and now all smart funny characters are all POC. they are all weird). Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. But again like me, their assets were all in their land. I am a former busboy for the same company where I am the CMO. For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. The lgbtg is nothing but a cult and BLM is a terrorist group. If you truly want to be disgusted read about them a bit. ). Models are, in order: Black, black, black, white, black, black, white, black, black, black. What can a brown man give me that a White man cant? I change the tv when a commercial comes on. 5% dont practice any religion. But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. one of the largest talent payroll and trafficking companies in the industry, extreme reach, just issued results of their study on racial diversity for on screen casts in TV commercials. And if they get some more white women to date black men along the way, all the better. So this makes for a huge boulder rolling down the hill with great momentum. When I graduated and applied for jobs in corporate America, everyone wanted diversity (read: straight white males need not apply). I like sports so I watch it, but am now forced to mute and turn to the guide to avoid hearing and seeing the woke advertising nonsense. Very well said! Men, know that most women do not like this, especially Christian women. but theirs are not witty, not cute, w./ nothing endearing. Integration will only come gradually over generations. Look at the article Whiteness is a Pandemic. As a woman, I feel insulted by all the pandering that goes on towards females. Subliminally the affect is that white females should be dating black males or are supposed too. It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it. Again, youre not racist just observant. A digital billboard in Times Square lights. Take a moment to write a quick email, tweet, or Facebook post to some of these companies who are pushing this forced-diversity agenda. You could also throw in guilt and reparations as other potential motives. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. . I had commented a while back, stating that it was something that weve noticed increasing over the past several years. Im grateful that I was dating and selecting a spouse in a time when men had enough testosterone and muscular build in them that I felt they could defend me if needed. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. That platform is nearly as bad as Facebook in its censorship of free speech. And third, inner city public school systems are often limited by teachers unions. My wife is Chinese and asks why there are no white and Asian couples. Im a 64-year-old liberal white female who usually votes Democratic but Ive been noticing this more and more. The folks behind these changes can print all the money they wishand have been able to do so since 1913. Id love to hear an actual black persons take on the representation of black people in TV commercials. Not about racism at all. By the way, everyone has chromosomes. What happened to ALL the white people in ads. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. Its baked into our being. Wait until you see my Broadway production of an all WHITE Porgy and Bess!! For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. And lastly, the attack on white males in commercials has been going on for years. It is Hispandering plain and simple and it is insulting to Latinos. And can you imagine if there were commercials promoting white only banks?? Theyd hire a token white guy and a token Hispanic, no Asians. Its gotten so bad that I mute commercials, look the other way, or change the channel now. As a fellow white male who judges others by the content of their character rather than the color of their skin, and who has worked his ass off to get where hes gotten, I agree: the endless portrayals of white men as stumbling, bumbling fools and the foils for characters of other races in advertising is insulting, unfair, and perpetrated by hypocrites. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. Gay Couple spends time together outdoors. Look at the movies now. Remember that 70% of the US population openly practices Christian traditions. I will never vote dem again. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) I hope that we can stop going down this road before its too late. White men ARE shown to be bigger/ plus-sized. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. Yeah, Im not seeing how follow the money works here. But God save the queen Kim, she will change this all in a generation or two. Not sure what the solution is. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. Its happening already with companies like Disney and Netflix. I understand that the oscars criteria for being nominated for best picture includes a declaration that the movie pushes equality and diversity, and is socially all inclusive. And come to think of it, Hillary Clinton at times sounds blacker than most blacks in commercials. Pierce Brosnan is not the same physical type as Connery. Sadly, I think you are largely correct. You pretty much have to go to the outdoors/hunting/fishing channels for that. Were mostly a bunch of self-reliant ranchers, farmers, and cowboys in my neck of the woods and dont relate much to any of this urban minority messaging sorry. It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. I was offered one audition to play the stupid, out of shape, sweating know-nothing white male being berated by his wife while trying to buy a mattress. But unfortunately, Big Tech doesnt want us to. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. 4. Nice idea, Timothy, but I doubt that would solve anything. Because 75% of black women are on welfare with a bunch of kids and no father in the house. We are headed in the same direction. Havent you heard, Anonymous? Though we havent seen much of this in the casting of the shows we watch, mostly because they are older shows, we do see this massively disproportionate diversity in commercials. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. African slavery existed well before the arrival of Europeans. Its coercive propaganda in the background of each of these commercials repeated 1000s of times each day. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. Occasionally there is a tan or brown-skinned person thrown in there. You are so right! Whether one thinks its an issue or not, I say have fun with it. . Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. (Ok, so sue me or yell at me, Im too old to care.). And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. Yes and the bumbling, idiotic White male is overplayed too. Witness all of todays current news stories about educators (including elementary- and pre-school teachers) in our public schools and universities promoting curriculum about gender identity, trans ideology, sexual fluidity, and so much else without parental consent. I am a white woman from the United States. Im not talking about changing demographics. And this blantant overrepresentation is not limited to TV commercials. I wouldnt buy the product for a penny let alone what they are selling it for. Click the DOWNLOAD NOW button for the full report. They were landed, like me. Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. This group of people cant represent more than 4 or 5 percent but they seem to take up Al least 30 percent representation in TV commercials. it is always so. Not to mention the camera shots of the audience during the match most of which were carefully chosen to show black members of the audience celebrating Serenas well played points and celebrating her opponents poorly played points. In fact they are disrespecting them at every turn. I doubt either are accurate. Being Ethical. Ditto with James Bond. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. Is it just me, or is the world falling apart? Actually, Jordy, I dont think Robert is being sarcastic. Yes, I agree with the earlier poster in commending you on your courage. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? But for what I think is the real reason, I would suggest that everybody read American Marxism by Mark Levin. Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. Its Time to Acknowledge Anti-White Racism. I believe it, Janet. They earn the most per capita and have the highest education by race. Love it! Simple dog. sorry that seeing non-whites on your tv makes you angry, Hitler. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. Im willing to do my part. Its not about having the income to buy these nice things, but are these actually reflecting the priorities and choices of black Americans? 8. Anyhow, I googled my catalog and black vs. white models. Are advertising people those unassailable paragons of virtue we all know them to be attempting to assuage their guilty consciences for all the systemic racism they see in every nook, cranny, and crevice of America by meeting some kind of quota? 5. Think there would be a problem? Of course posters, marketing, etc would be mostly white if the country was mostly white. We will never be rid of it. Far from being limited to advertising, it is government, healthcare, banking and finance, education (oh God, the public schools and colleges) . . Either way, marketing was just generic white dude stuff. Boy.. America lost its spine. The slice of life peeks presented in advertising seem unrealistic, ridiculous, and egregious. Not just all blacks do this. As a matter of fact, what that is is actually racist. In the UK, white people make up 82%, black people, 3%. Its shallow and degrading. Brad, thank you for your thoughtful comment. So very well said. What if someone came out with the All White Network? 'Forced Diversity' In Movies Is Not a Thing - But Here's Why Some Ive noticed that even traditional male subjects like weightlifting, pickup trucks, etc. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. Males of all ages have been deemed toxic for years, and our education systems, particularly our public schools and universities, continue to work feverishly toward their as you say pussification. A Diversity Report for the Advertising/Marketing Industry (2021) But its the talking-about-it part thats hard. In fact, you rarely see an ad without a person of colour. . But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. These days, we are all seeing a hell of a lot of propaganda. Recent LL Bean catalogues are great examples of everything you mention. Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. But modern Disney is very different. It would seem that racism is alive and well, and Im not just talking among white people. You are born with them and cannot change them no matter if one surgically destroys what they were born with, or hormones one takes. I am a pasty white Irish girl with strawberry blonde hair and blue eyes and I never see anyone who looks like me in any media anymore anywhere. Married to blonde white models. Thank you for putting into words what has been bothering me for the last two years. I am a CAT. I had that same thought- and Im a white woman! . Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. Forbes Communications Council members share strategies for including authentic diversity in marketing. The Myth of Forced Diversity - Medium the clothes fairy one is just annoying. Check out this childrens cereal from Kelloggs, the box of which encourages young kids to choose their pronouns or even make up their own. Thanks, I switched to GOP after 52 years as a Democrat and a progressive Democrat. Its like the Southpark episode where the rebellious Goth kids say that If you want to be one of the non-conformists, all you have to do is dress just like us and listen to the same music we do. Yep I am surprised that was not mentioned in the article. There are over 80 commercials currently airing that feature black male white females in romantic relationships. Yet we continue to lower standards, bend the rules, to be politically correct, or diverse whatever. It seems like a no-brainer, but this means that ads targeting more diverse . This country is so much in the toilet right now. BLM will NEVER BE SATISFIED. People are starting to hate them. . I dont need to tell you that we live in a hyper-politically-correct society. Unfortunately, I dont think there *is* a way to raise this discussion in a larger public forum not without risking being cancelled and called a racist, bigoted homophobe. In this case, the (usual) bufoonery of whites, and minimization of their possibly being interesting, cool, and family centered anymore. Since the companys announcement, I now use the Qwant or Brave search engines instead. I do not need to go outside in my front yard and scream to the world I AM GAY!!! Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. I live in Saint Louis.
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